Sven Eppert

Seems I manage only to write about long-awaited features from my favorite online apps in this blog. This time it comes from Qype.

I just discovered by accident a tiny link called “Book a table now” below the review of Cheyenne restaurant in Zurich Oerlikon. When you click it, a widget appears allowing you to actually make an online reservation in three steps. Not yet that powerful in its usability as e.g.  you still have to manually type in your address details though you are logged in, but definitely an important step in leveraging the presence of restaurants in Qype.

I have not found this feature at many restaurants and, as far as I know,  Qype has not yet made a big buzz in releasing it. Furthermore, I found it interesting to see that this restaurant is not a premium partner, opposite e.g. to this one here in Hamburg that also has this feature. Hence, I am curious to learn if the business model behind this lead generation is already implemented and how deeply into the restaurants’ booking system this is already implemented.

And, of course, there can be even more useful features built around the profile of restaurants, such as their menu.