ERA – the leading mobile brand in Poland – has kicked off last week a phenomenal campaign promoting their launch of UMTS with Blue connect.

Such as the Vodafone UMTS card “Blue connect” is a dual mode PC Card allowing download rates up to 384 kbps if you are in Warsaw, where you can also use an extensive W-LAN hotspot network. Otherwise you fall back to GPRS/EDGE mode as UMTS is right now only provided in Polands capital.

But the lessons to learn from their entry is ERAs pricing model: They are offering a monthly fixed flat rate for just 100 zl (excl. VAT), which is about 25 EUR, including all data traffic.

Maybe Deutsche Telekom in Germany will also be more innovative in their pricing after implementing UMTS here, when realizing the probable success it will have in Warsaw.